My Resume

"Leveraging current and emerging technologies to make marketing and communications more engaging, efficient, productive, and cost-effective."

Lawrence Cramer (aka Larry) | Larry@LawrenceCramer.com | 509.630.3510 | LinkedIn

PROFESSIONAL SUMMARY

I possess a unique blend of technical, analytical, and creative skills that enables me to bridge the gap between diverse domains. As a tech enthusiast with a keen sense of design and marketing, I am adept at navigating the complex and constantly evolving landscape of digital communication.

Driven by self-motivation and a strong work ethic, I excel at swiftly identifying challenges, evaluating opportunities, and implementing effective solutions. I possess exceptional communication skills and am equally proficient in both analytical and creative domains. As a skilled team builder, leader, and trainer, I have a proven track record of driving team performance and delivering outstanding results.

In today's competitive market, success hinges on building strong connections and fostering engagement. To this end, I believe that the continual refinement of design and technology tools is essential for staying ahead of the curve.

Areas of Expertise:

  • Google Ads, Business Pages, Analytics
  • SEO (Search Engine Optimization)
  • Social Media Marketing and Consulting
  • Online Presence Auditing, Analytics, and Strategies
  • Web Design; CSS, Responsive Frameworks, Word Press
  • CRM and email marketing
  • Traditional Marketing, print, video, radio, outdoor
  • Adobe applications; Illustrator, Photoshop, Dreamweaver
  • Microsoft Office 365, Word, Outlook, Teams, Powerpoint
  • Public Speaking and Training

EXPERIENCE


Ignite Local | Bellingham WA | Present
Client Success Manager - Digital Marketing Solutions Specialist

  • Digital marketing analysis and consulting
  • Google Ads, My Business Pages, Analytics
  • SEO analysis, consulting, training and implementation
  • Facebook Social, Meta Business Solutions
  • Lead generation & sales funnel consultant

The Marketing Posse | Safety Harbor FL| 2020 to 2022
Creative Geek and Tech Guru

  • Google Ads, My Business Pages, Analytics
  • SEO analysis, consulting, training and implementation
  • Facebook Social, Meta Business Solutions
  • Search Engines Optimization Analysis and consulting
  • Word Press website development, and maintenance
  • Graphic design and development. (Adobe Photoshop, Illustrator, InDesign)
  • "Photoshoping" images for print and web use.

Community Foundation of Tampa Bay | Tampa FL | 2017 to 2020
Director of Marketing and Information Services

  • Managed Foundation web site, blog, and social media and analytics
  • Directed all IT projects and IT infrastructure
  • Analyzed, optimized and updated Raiser's Edge CMS database
  • Managed data lists and email marketing
  • Moved organization from paper based to paperless file management
  • Implemented eSign work-flow for internal and external documents
  • Mapped and managed organization upgrade to Windows 10 & Office 365
  • Developed web site and social media presence for LEAP Tampa Bay
  • Managed move from DonorFirst to FusionLabs GE/Spectrum for grant management
  • Produced multi media and video presentations for web and events

LocalTel Communications | SolelyOn Broadcasting LLC, | Wenatchee WA | 2012 to 2017
Marketing and Digital Media Director

  • Oversaw and managed marketing planning and budgeting for rapidly growing Regional Telecom
  • Organized branding and brought all marketing, traditional and digital, "under one roof"
  • Company grew from 80 to 130 employees during my time there
  • Grew market share to over an 80% share of the business and over 68% of residential

Application Dynamics Inc | Cartweaver.com Wenatchee WA | 2002 to 2014
CEO, Founder

Web Marketing, Web Design, eCommerce, Custom Web Application Development, Social Media Consulting. Also Developed, Branded and brought to market Cartweaver.com - a leading eCommerce application for Adobe Dreamweaver users from 2002 to 2009 available in multiple web application development languages and supporting multiple database systems. Used by thousands of developers worldwide..

Recorded and produced training videos for users. Note: Although dated they serve as an example of training videos I've done: https://www.youtube.com/user/CartweaverTV/videos


EDUCATION & CERTIFICATIONS

  • Certification for Blackbaud Raiser's Edge
  • Certified Adobe Solution Provider
  • Course author for Lynda.com
  • Certified Web Development
  • Certified ColdFusion Developer
  • Adobe consultant on UI development

Many references available on LinkedIn - scroll down to "Recommendations"